Optimising your website for search engines can help increase the visibility of pages of content you have created, but it is important that the content is also optimised for the users that will read it. The evolution of SEO, organic search or many of the other derivatives it is given has seen this channel of digital marketing change over time.
The main search engine, based on market share, is obviously Google and the majority of optimisation is done with this in mind. However I would recommend that analysing and understanding your market and users within that market is just as important, because Bing (or other search engines) may be providing valuable traffic that could convert for your business.
Google Business and Local SEO
If you have a business in Macclesfield or anywhere that the majority of your business is driven by local search queries, it is vital to ensure that you have a Local SEO strategy in place. This includes ensuring that your Google Business page is fully optimised and verified. The importance of ensuring you register your business with the correct details with local directories that support the page will be the difference between you having a presence and just being another local business.
We have experience in providing detailed website audits that will allow you to understand more about how your website could be performing better in relation to SEO.
If you would like to find out more about how Foss Digital can help your business from an SEO perspective, then contact us today.