Every business needs social media right ??
Whilst strictly true, it still amazes me how many businesses get social media so wrong. There are the main platforms such as Twitter and Facebook that in theory give a business the opportunity to broadcast their message to a large amount of people who may or may not already be aware of their brand.
Social media done right means that you are able to market your product or service but also manage and monitor the perception of your business by listening to conversations or feedback. It is very common that people will take to social media with their grievances about poor service or bad products, so it is therefore crucial that you and your team have a crisis management plan with a defined way in which you look at managing these situations.
The rise in the use of video on social media is something to seriously look at especially with the rise in mobile data speeds allowing people and businesses alike the ability to broadcast on platforms such as Facebook, Twitter and Snapchat.
If you think that your business could benefit from a social media strategy to help propel you to the next level then please look at contacting us to find out more.
We are currently offering Social Media audits to Macclesfield businesses free of charge, so please get in contact.