With the increased use of Snapchat across the world and even more so in the UK over the last couple of years, it is something that marketers are looking to take leverage for their clients.  I have been taking particular attention to it, as I can see the benefit of it, when used with a mix of other channels.

Unfortunately the reason for this post (the title kind of gives it away), is that I have witnessed an increase in people ‘snapping’ whilst driving and it is starting to grate on me enough that I felt compelled to write this post.  Maybe its because of the encouragement to document your life using Snapchat stories, but please sit back and think about what you are doing.

It could be that filters such as the one that records your speed could be a contributing factor, especially as people may believe that the snaps ‘disappear’ and there are no consequences.  There are already recorded cases that have happened involving Snapchat and driving, so let’s try to not see an increase in these.

For anyone contemplating it or brushing it off as “its only 10 secs for a Snap”

Penalties for using your phone while driving
You can get an automatic fixed penalty notice if you’re caught using a hand-held phone while driving or riding. You’ll get 3 penalty points on your licence and a fine of £100.

Your case could also go to court and you could be disqualified from driving or riding and get a maximum fine of £1,000. Drivers of buses or goods vehicles could get a maximum fine of £2,500.

source: Using mobile phones when driving: the law

The following campaign from Higher Perspective is hard hitting but maybe it will help people understand why they need to take more care and ultimately just put their phone down whilst they are driving.

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