So I was sat watching the Champions League, with Liverpool providing Man City with an absolute thumping in the 1st leg of the 1/4 final and was scrolling through Facebook when I came across this post that caught my attention.
I checked quickly and it was indeed the same post that I wrote about in this blog post back in 2015 and it just so happened it was indeed the same post (notice the date stamp on the original post showing as 2015.
What I find interesting is the value that a sponsor/brand could get from the fact that Rory McIlroy being back in the news in the lead up to the Masters Golf Tournament that starts on Thursday.
When I benchmarked the post back in 2015 the post was on stats as follows:
Likes Comments Shares
80,300 26,482 358,408
Now they are at
Likes Comments Shares
111,000 39,067 548,053
So Bose as a brand have benefited from the ‘share’ culture on Facebook by increased exposure 3 years on from the original campaign that was giving away 5 sets of headphones.
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